First Bank has changed its company logo as part of their 120th anniversary.
The largest financial services group
in Nigeria assured customers that the logo change would not in any way affect
the services they already enjoy from First Bank.
‘In
fact, the brand refresh is designed to renew our existing promise to place our
customers, stakeholders and partners at the heart of our business,’
says Mallam Bello Maccido,
Group CEO, FBN Holdings.
The iconic Elephant symbol remains
the same with new changes including; a higher head demonstrating stature and
pride, a larger tusk indicating age and heritage.
The ear is less pointy and
friendlier. The trunk is longer and lifted. The end of the trunk is no longer
curled inward but it pointing outwards showing pride and charisma. The eye is
looking up into the future and to the new horizons for the banking group.
‘We
hope everyone shares our excitement and enthusiasm as we press forward with a
renewed zeal and commitment to our next level of growth,’ says Maccido.
First Bank Of Nigeria is the
principal subsidiary of FBN Holdings and has operations in eleven countries
(Nigeria, England, France, South Africa, China, UAE, Democratic Republic of
Congo, Gambia, Ghana, Guinea and Sierra Leone).
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